Today there are different ways of marketing.
Traditional marketing, advertising and gifts, has been displaced by new forms of marketing, looking to speak directly to the customer and draw attention to the product. These new forms may be more effective, as developments were born in the advertising field are evident.
Therefore, these developments have been reflected in television commercials: catchy tunes, wonderful actors, special effects … and the point of all this, again, is to draw consumer attention to products.
However, with the birth and spread of the Internet, this type of marketing has also been amended. Today most people use the network, so that advertisers have been forced to develop new campaigns more suited to this medium. Born and internet marketing to attract customers more directly, hence different techniques were born, so that the company’s page could be quickly and you could access it so simple. Thus, network marketing is unlike anything seen before.
Techniques used to highlight keywords, and Web pages highlighting the most popular words. And with the emergence of social networks, a few years ago, this type of marketing has been boosted considerably.
To develop an effective marketing in such networks, it is necessary to conduct studies on the network that we want to promote.
We must remember that social marketing has different characteristics to regular Internet marketing, and the public to access this marketing is a mostly young audience.
However, there are numerous social networks, so before we know we need to know who we are heading: where is our audience, mean age, hobbies and tastes, and other general data. Knowing all this, we develop a marketing well adapted to their needs and meets their tastes and demands, so we will carry out direct marketing and effective.