Tarek Chaaban

Tarek Chaaban, M.Sc's official blog. It contains current web project portfolio, posts regarding his Canadian army experience, news, sports articles, and web tutorials on programming and using social networking technologies.

How to optimise your site for Search Engines – 3 Useful Tips!

If you don’t optimise your site for the search engines, then they may not be able to read your content. And so, you won’t get included in as many search terms results; which will reduce your traffic a lot!

Tip 1 – Don’t use flash; as search engines can not see that. They can only see text, so if you have that flashy flash intro (excuse the pun!), then search engines may not be able to identify what is on it. If you must use flash, only use it for your header or your navigation bar. Using flash for everything is also annoying for those people who are still on old 56k modems, since flash is HUGE compared to a web page.

Tip 2 – Give your images names as that will help search engines indentify what they are.Yet, search Engines should be able to ‘read’ images. If you are wondering what I mean by giving them names, then I am referring to alternate text. It only takes a second and will help people find your images. People can then also find your images in Google Image Search.

Tip 3 – Don’t cloak your pages. This is blackhat SEO compared to whitehat SEO. Blackhat is a way of getting up in the search engines Top 5 or 10 quickly. However, the results are of short terms; and you get removed from Google and other search engines’ index. Whitehat involves gaining back links and getting in the Top 10 slowly. However, Google likes this sort of SEO. Clocking refers to showing the search engine spiders different content compared to the actual visitors. This can fool the search engines and make you go up in the search engine’s results for things like ‘gaming’…. etc. And then it turns out to be a casino or something similar.

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