Keywords – Their Importance to Information Providers
Keywords are very important to information providers – those who give out content in the web which could be digitally searched and which other people could find. As information becomes more and more accessible to people anywhere and anytime, information providers look for ways in order to meet the demands of the clients. However, there is also the issue of tighter competition among those who provide these web materials. This leads to another aspect of the business which is seeing to it that these important information are found by the right audience, and that it should be their information, not that of their competitors. Hence, these are important to information providers because this is the only means by which they could “sell” their products well.
What should information providers remember about developing keywords? There are at least two important factors that they have to consider. First, they should make sure that they adequately describe the content. One that under describes the content is not useful because it is too general to give a direct “hit” on the topic that users would like to find. A keyword could actually be a keyword phrase. As such, it could be composed of more than two words.
Second, the keyword should connect the content to the right audience. This means that the publisher should be able to “read” the minds of his audience, that they are able to guess the information needed by their users, right at the time the audience would think about what information they wanted to find.
The usefulness of a keyword could be determined by the number of searches it gets within a specific time frame, say a year. By having such record, it would be interesting to note that different keywords used for the same content would generate different number of searches, with one being the most useful over the rest. This would mean that how keywords are developed could really mean a difference. Those that produce good search results must be retained while those that do not need to be discarded.
For information providers, it would be important to know the difference between keywords that produce good search results and those that do not.