Tarek Chaaban

Tarek Chaaban, M.Sc's official blog. It contains current web project portfolio, posts regarding his Canadian army experience, news, sports articles, and web tutorials on programming and using social networking technologies.

The Relevance of Web Content Writing

There is absolutely no way of succeeding in the Internet industry without being aware of the importance of web content writing. Web content is one, if not the biggest reason why some site attract huge amounts of traffic while others are simply left to oblivion. Roughly eighty percent of Internet users are found not to read the entire contents of a website.

Most of them just skim through the entire website, picking out the most significant content needed in their searches. A good web content writing should be able to hold the Internet user’s attention by an attractive headline, relevant and well-researched content and grammar-perfect paragraphs.

A website without thoroughly researched and carefully written content is like a book that does not deliver what it promises on the cover. If a website owner cannot afford the luxury of impeccable writing and meticulous research, hiring the services of a web content writer is a very good option.

These professionals know the qualities that make up good web content writing. They are also knowledgeable in the aspects of detailed research, and can work around specific instructions from their clients to create an original and concise content.

A good web content writing is one that is original and plagiarism free. It is completely unprofessional and unethical to copy someone Else’s work. All top-notch web content writers deliver error-free and relevant work within the specified length of time.

Relevancy should also be taken into significance, as this will either make or break the content of a website. Why would any Internet user read something that is irrelevant to his particular search? Why would he stick to a lousy written website when there are thousands of other excellently planned and written websites available at the tip of his fingertips?

Web content writing should never be relegated to the back seat. Even at this present day, there are countless websites that have grammatically incorrect sentences, misspelled words, or poorly constructed paragraphs.

This somehow reflects lack of commitment to details. A carefully edited web content reflects commitment, and for the intelligent majority of the Internet users the particular website is worthy of longer attention and interest.

1 Comment

  1. I completely agree with all what is stated in this article.
    It is essential to have your textual content be consistent to eventually earn top positioning in search results. Google’s text matching mechanism uses a probabilistic approach so does a free online tool Classification Engine . It is based on Machine Learning and Information Retrieval algorithms. You may use it from the very first step of your website creation to test content relevancy against a given or your own set of categories. Thus you will need to make sure that the content is related to those, which you want your site to belong too. In other words you and Google should be in agreement regarding your website goals. For example let’s say your business is associated with wireless service. You’ll be much better off if you get the following set of categories: cell phones, cellular phones & service, wireless services, consumer electronics than categories like home gardens, electronics, and photography equipment. Inconsistent web content misleads search engines and gives a poor Google’s “Quality Score” in attempt to choose relevant keywords in AdWords, which in turn leads to overpaid and low positioned ads.

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