Tarek Chaaban

Tarek Chaaban, M.Sc's official blog. It contains current web project portfolio, posts regarding his Canadian army experience, news, sports articles, and web tutorials on programming and using social networking technologies.

Build a search engine friendly site Part II

When you are building your website one thing you should be aware of is that search engines usually go through the page titles of websites when coming up with the results. Page titles are very important in SEO, so if someone is doing a search for a particular term and that term or words in the term appears in your page title then it will be ranked higher than those pages that are similar but with a different title. 

Therefore it is important that you are careful with the page titles on your websites. Make sure that the content of your website is in some way described in your page title by applying the keywords effectively. Be careful not to place keywords one after the other, as this can be seen by search engines as keyword spamming. 

It is not a good idea to have all your website pages with the same titles as your site could be using possible traffic. Preferably you should have each page with its own unique title, thus each one will have about two keywords and also describe the page’s content. It is advisable that you keep your title tag less than eighty characters in length spaces inclusive. 

One of the major problems with many websites is that they contain too much elements on them. It is far better to keep your websites simple and avoid all those interesting technologies such as audio, flash video and 3D animation. These kinds of technologies are best suited for those websites where it is a brand name or a well know person and people are specifically search for that website. If however you are running a small or a new business then it is best to keep away for those technologies completely as they tend to cause search engines problems. 

You should also pay attention to your websites secondary pages as these are the pages visitors will land on when they do specific searches using particular keywords which are found on your secondary pages. So you must say what your websites about on every page if you can and that they have a link that takes them back to your home page. 

Part three will look at other aspects of your website you need to be careful with. 

2 Comments

  1. I never heard about the 80 character title bit. I don’t think I’ve ever had a title over 20, though, so I guess that’s why I’ve never seen the problem.

  2. I heard about the title with 60 characters, where search engines displays only title and the description wiht 250 characters.

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