Tarek Chaaban

Tarek Chaaban, M.Sc's official blog. It contains current web project portfolio, posts regarding his Canadian army experience, news, sports articles, and web tutorials on programming and using social networking technologies.


One of the most overlooked part of doing business online and doing Internet marketing is choosing an effective domain name. Here are some keys to choosing a domain name that will get you more traffic to your website.

One of the first things you should do is to pick a name that fits your business. Choose one that is nearest to your business name or your brand. This works especially well for businesses that have been around for a while and have a recognizable name.

For those starting up a new business it would be advisable to use your business name or brand name for your domain name. This aids you when you are doing Internet marketing as you will be using only one name or brand in your promotions. People will get more used to your business name this way, since you will be using the same name online and offline.

Another thing you should do is to pick a domain name which will say what type of business you are in, the kind of service you offer or the solutions you can offer. By doing this your targeted customers will be able to locate and differentiate your business from others much easier. Take the time to create a list of words that apply to your business and that will say what your business is about. You should try a number of different variations of words when doing this.

If you are considering using your domain name on web pages that are niche specific, it is a good idea to use targeted keywords in the name. By doing this the many search engines out there can easily find your site and place it in relevant search results with other site that have the same keywords. So it is a good idea to think of potential keywords that may be used when people are searching online and use one of them as your domain name.

One of the main tricks is to keep your domain names short, that way it will be easier to remember. You should try to also make it a catchy name as this will also help people with their recall.  

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