Tarek Chaaban

Tarek Chaaban, M.Sc's official blog. It contains current web project portfolio, posts regarding his Canadian army experience, news, sports articles, and web tutorials on programming and using social networking technologies.

Internet Email Marketing Basics

Internet Email Marketing Basics

One of the main tools used by most Internet marketers is electronic mail a.k.a. email. Almost everyone who uses the Internet has an email address and this in the marketers’ eye, translates into another simple way to reach millions of potential customers. Here are some things about email marketing you should consider.

Make sure your email links to your domain

There are many portals that offer email services out there, you can sign up online using one of the more popular ones such as Gmail , Hotmail, Excite and Yahoo.

Your Internet Service Provider may also offer you an email account. These kinds of email accounts will not suffice for Internet marketing purposes. Your ISP’s name is visible when you use these services and they also lack certain features.

It is far better to use an email program that is a standalone program and that allows you to organise the email you receive. having the email go to your own domain is another good feature, as it gives you the ability to have multiple category contacts.
So if you have a domain named “internetmktng.com” then your email address can be configured to support@internetmktng.com or tech@internetmktng.com .

Subject line of your email

The subject you use should convey a kind of summary of the message in the email and preferably be short. This way you will have the opportunity to grab and hold the customers attention. This will then encourage them to read the message.

Email format

This is still open for debate as there are those who believe that HTML is the better format for emails whilst others believe that it is text. When it comes on to this I believe that it is a matter of preference.

Keep in mind however that some of your readers may not be able to view your email if it is in HTML.

What you can do is to have two versions of the email done and give your readers the option of choosing one.

Length of the email

Do not make your email too long. It is human nature not to read beyond a few paragraphs, so keep it as short as you can.

If what you want to say cannot be shortened because the information is vast, then split up the email into two or three emails and send them over a few days.

Putting links in an email

This is how you get the customer to your website so you should always include a link to your website in the email.

If you are serious then your email messages must convey a level of professionalism. Keep these points in mind when using email in your Internet marketing.  

Feel Free to add more suggestions on Internet Email Marketing ;)

2 Comments

  1. Dear Sir / Madam
    I am Egyptian, living and working in Bahrain, and I need your help in order to equalize my certificate to be legalized and ratified as a result of academic evaluation or whatever.
    I would like to give you more details about my certificates in addition to my CV:
    1. B.Sc. in Science (Ain Shams University- Cairo- Egypt)
    2. B.A. in English Translation and Literature (Cairo University- Cairo- Egypt)
    3. Private Pilot Certificate (Misr Flying Institute – Civi Aviation Organization- Cairo- Egypt)
    4. Master’ degree in English Translation and Literature (Belford University – USA)
    5. Doctorate degree in English Translation and Literature (Belford University – USA)
    6. Master’ degree in Chemistry (Belford University – USA) (GPA)
    7. Doctorate degree in Chemistry (Belford University – USA) (GPA)
    8. Master’ degree in Education (Belford University – USA)
    9. Doctorate degree in Education (Belford University – USA)
    10. Doctorate degree in Educational Leadership and Administration (Rochville University – USA)
    11. I have many other Training courses
    I want to have Certificate of Equivalence from your university (Academic Evaluation to equalize my qualifications) I wish to be clear now, my dear.
    I am waiting your help, very soon my dear.
    Cordially, thanks
    Dr. Gaber

  2. Sorry so called “Dr. Gaber” , i don’t know where you got the time to do all those .

    1- Lying is Prohibited

    2- I Hope you dident pay that fake university “BELFORD” to get those fake certificate

    3- By having so much knowledge you wouldn’t need to search , the companies would come to you .

    Those “Fake online Universities” wont help you ! … direct quote from Belford University :

    AFFORDABLE ONLINE BACHELOR’S, MASTER’S & DOCTORATE DEGREES

    Add bachelor’s, master’s or doctorate degrees to your resume in just 7 days and open avenues to promotion and better jobs!

    anyway i wont waste more of my precious time on this issue … just good luck!

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