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Google to buy dMarc Broadcasting radio broadcasters

Related keywords : google , radio station , broadcasting , transaction , search engine , solutions , advertising


Google to Acquire dMarc Broadcasting

Internet search engine Google Inc. on Tuesday said it agreed to buy dMarc Broadcasting Inc., a digital solutions provider for radio broadcasters, for undisclosed terms.

Google of Mountain View, California, said closely held dMarc connects advertisers to radio stations through an automated advertising platform.

Google said it expects to integrate dMarc technology into the Google AdWords platform to create a new radio ad distribution channel for Google advertisers.

Official thread Google to Acquire dMarc Broadcasting

Transaction and Financial Information

Under the terms of the merger agreement, Google will acquire all of the outstanding equity interests in dMarc, a privately held company, for total up-front consideration of $102 million in cash. In addition, Google will be obligated to make additional contingent cash payments from time to time if certain product integration, net revenue and advertising inventory targets are met over the next three years.

The maximum amount of potential contingent payments is $1.136 billion over the next three years. Since these contingent payments are based on the achievement of performance targets, actual payments may be substantially lower. The acquisition is subject to customary closing conditions.

Google anticipates that the acquisition will close in the first quarter 2006. Substantially all of the payments will be accounted for as part of the purchase price for the transaction.

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