Tarek Chaaban

Tarek Chaaban, M.Sc's official blog. It contains current web project portfolio, posts regarding his Canadian army experience, news, sports articles, and web tutorials on programming and using social networking technologies.

microsoft advertising launch ppc program

Microsoft Opens Ad Lab

Microsoft will announce their PPC (Pay per click) product on March 16th .

The software king is betting it can crack Google’s dominance in the paid search business . It has hired more than 50 researchers in Beijing to work exclusively on technologies for advertising through video, television, and mobile at the points those media intersect with the Internet.

Microsoft launched its adCenter last year as it ramped up its assault on the search industry dominated by Google. The adCenter showcased prototypes of 19 of the Beijing lab’s 40 technologies at the Microsoft campus in Seattle on Thursday.

The MSN adCenter’s first product will be paid search, advertising listings that show up with a search query’s results. The feature will be tested in Singapore and France for six months.

Online advertising, which includes paid search, is a huge revenue-generator. Google, which primarily depends on advertising, posted $1.03 billion in revenue in its most recent quarter, more than doubling its revenue from a year ago. For the year 2004, its total advertising revenue was $3.1 billion, up from $1.4 billion in 2003.

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